Sato Magazine

Stories around Sato. A look back at the company's more than 25-year history.

  • Kulturelle Inspirationen aus Japan
    Kulturelle Inspirationen aus Japan

    Sato war stets mehr als ein Inneneinrichtungsgeschäft. Eva und Erwin Zehnder haben die Ausstellungsstrasse 39 zu einem kulturellen Begegnungsort gemacht.

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  • 1994: Die Anfänge
    1994: Die Anfänge

    1994 übernehmen Erwin und Eva Zehnder das «Futon Atelier» und machen daraus sato. Es ist der Beginn einer neuen Ära.

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  • Futon in der Schweiz: Die Ursprünge
    Futon in der Schweiz: Die Ursprünge

    Die Ursprünge von sato reichen über 30 Jahre zurück. In den 1980ern entstand eine Bewegung, die sich einem neuen Lebensstil verschrieb. 

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  • An oasis of Japanese lifestyle in Zurich
    An oasis of Japanese lifestyle in Zurich

    Sato never wanted to be a typical furniture store. After 1994, the main shop at Ausstellungsstrasse 39 in Zurich was transformed into an oasis that became more Japanese each year.

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  • Sato Slow Living
    Sato Slow Living

    2009 wird es Zeit, der sato-Wohnkultur, die Ruhe, Ästhetik und handwerkliche Qualität ausstrahlt, einen neuen passenden Namen zu geben. Aus dem Slogan «sato.Schlaf.Räume» wird «sato slow living». 

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  • Tenshi: Timeless Design
    Tenshi: Timeless Design

    The Tenshi is a bed, lounger, shelf, sofa and bench all in one. This multi-functional, timeless creation has been an exclusive part of the Sato collection since 1996 and remains a bestseller to this day - made in Switzerland from fir wood from Emmental.

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  • Chikara: A futon bed reduced to the essentials
    Chikara: A futon bed reduced to the essentials

    In 2000, Sato designed the bed "Chikara", creating a base for the futon that blends harmoniously into a Swiss home. Today it is a classic in Sato's product line.

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  • Japanese Lifestyle for Swiss Homes
    Japanese Lifestyle for Swiss Homes

    A beautiful home needs smart furniture, not lots of it. Sato in Zurich embraces the traditional Japanese concept of living - and implements it with high-quality materials.

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  • Japan-Reisen
    Japan-Reisen

    Die japanische Wohnkultur ist eine der zentralen Grundlagen von sato. Seit 20 Jahren unterhalten Eva und Erwin Zehnder intensive Beziehungen zu Handwerkern, Künstlern und Sake-Brauern in Japan. 

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  • Japan on a Visit to Sato
    Japan on a Visit to Sato

    In 2014, Japan and Switzerland celebrated 150 years of diplomatic relations. This historic event was also the subject of a special celebration at Sato.

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  • Japanese Ceramics at Sato
    Japanese Ceramics at Sato

    At Sato in Zurich you will find a wide range of ceramics for everyday use. In 2017, the shop dedicated an exhibition to Japanese pottery.

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  • Sumi-e: Die Kunst der Tuschmalerei
    Sumi-e: Die Kunst der Tuschmalerei

    Die japanische Tuschmalerei Sumi-e wurzelt in der asketischen Haltung der Zen-Mönche und arbeitet mit sparsamsten Mitteln. 2017 war ein japanischer Meister dieser Kunst zu Gast bei Sato – und dies mit einer unvergessenen Vorstellung. 

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  • The Aesthetics of Emptiness
    The Aesthetics of Emptiness

    As Art Director of Muji, Director of the Nippon Design Center and author of design books, Kenya Hara is shaping the Japanese understanding of beauty. He presented his book "Designing Japan" at Sato.

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  • The right futon type for you
    The right futon type for you

    Based on the classic Japanese futon, Sato has been producing a variety of futon types for over 25 years to meet the different needs in Swiss homes. An overview.

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  • A minimalist style of living
    A minimalist style of living

    Restriction to the essentials is one of Sato's basic principles. With just a few furnishings, the room becomes a flexibly adjustable living space that adapts to the daily rhythm of life.

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  • Tatami without pesticides
    Tatami without pesticides

    Tatami is at the heart of traditional homes in Japan. This floor mat is a simple way to create a Japanese atmosphere. Sato places great value on a pesticide-free manufacturing process.

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  • Tami: Lieblingsobjekt zum Arbeiten, Wohnen und Schlafen
    Tami: Lieblingsobjekt zum Arbeiten, Wohnen und Schlafen

    Reduziert, zeitlos, leicht und mobil: Das Tami begleitet Sato seit den Anfangstagen. Es ist ein Bett, das tagsüber auch als Arbeits- und Wohnfläche genutzt werden kann. 

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  • Imabari Towel: Hand and Bath Towels from Japan
    Imabari Towel: Hand and Bath Towels from Japan

    The town of Imabari is the centre of Japanese cloth production. Its excellent quality is known throughout the country. Sato offers these sought-after products.

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  • Hana: The all purpose futon sofa bed
    Hana: The all purpose futon sofa bed

    Thanks to the advantages of the foldable futon, Hana is a fully-fledged sofa and bed in one. It is available in two versions, Classic and Lounge.

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  • What the brush tells
    What the brush tells

    The exhibition "What the Brush Tells" took place from 9 March to 6 April 2023 at Sato. It included several events, including a live performance by Denise Baumgartner. 

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  • Past meets present: A Japanese folding table with style
    Past meets present: A Japanese folding table with style

    The Folding Table is a compact, minimalist wooden table. It is a folding table that is thoroughly modern and at the same time embodies the tradition and culture of Japan.

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  • Sofas by Brühl for the European-Japanese world of Sato
    Sofas by Brühl for the European-Japanese world of Sato

    The Brühl sofas and lounge chairs are renowned for their creative design diversity. Functional, minimalist and durable, they fit harmoniously into Sato's European-Japanese living space.

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  • Roro Small, Roro Medium and Roro Soft
    Roro Small, Roro Medium and Roro Soft

    Roro ist ein Designklassiker von Brühl. Das Sofa gibt es in mehreren Ausführungen. Lesen Sie hier, worin sich Roro Small, Roro Medium und Roro Soft unterscheiden.

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  • All Together: Rethinking Living Spaces
    All Together: Rethinking Living Spaces

    The Brühl All Together sofa offers an attractive design. Thanks to its modular elements, it can be used in a variety of ways, allowing for flexibility in your living space. 

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  • Jerry Sofa: Brilliantly Simple And Flexible
    Jerry Sofa: Brilliantly Simple And Flexible

    Winner of the Red Dot Design Award, the Jerry Sofa by Brühl stands out for its simple design and adaptability to different everyday needs. 

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