Sato Magazine

Sato war stets mehr als ein Inneneinrichtungsgeschäft. Eva und Erwin Zehnder haben die Ausstellungsstrasse 39 zu einem kulturellen Begegnungsort gemacht.

1994 übernehmen Erwin und Eva Zehnder das «Futon Atelier» und machen daraus sato. Es ist der Beginn einer neuen Ära.

Die Ursprünge von sato reichen über 30 Jahre zurück. In den 1980ern entstand eine Bewegung, die sich einem neuen Lebensstil verschrieb. 

Sato never wanted to be a typical furniture store. After 1994, the main shop at Ausstellungsstrasse 39 in Zurich was transformed into an oasis that became more Japanese each year.

2009 wird es Zeit, der sato-Wohnkultur, die Ruhe, Ästhetik und handwerkliche Qualität ausstrahlt, einen neuen passenden Namen zu geben. Aus dem Slogan «sato.Schlaf.Räume» wird «sato slow living». 

The Tenshi is a bed, lounger, shelf, sofa and bench all in one. This multi-functional, timeless creation has been an exclusive part of the Sato collection since 1996 and remains a bestseller to this day - made in Switzerland from fir wood from Emmental.

In 2000, Sato designed the bed "Chikara", creating a base for the futon that blends harmoniously into a Swiss home. Today it is a classic in Sato's product line.

A beautiful home needs smart furniture, not lots of it. Sato in Zurich embraces the traditional Japanese concept of living - and implements it with high-quality materials.

Die japanische Wohnkultur ist eine der zentralen Grundlagen von sato. Seit 20 Jahren unterhalten Eva und Erwin Zehnder intensive Beziehungen zu Handwerkern, Künstlern und Sake-Brauern in Japan. 

In 2014, Japan and Switzerland celebrated 150 years of diplomatic relations. This historic event was also the subject of a special celebration at Sato.

At Sato in Zurich you will find a wide range of ceramics for everyday use. In 2017, the shop dedicated an exhibition to Japanese pottery.

Die japanische Tuschmalerei Sumi-e wurzelt in der asketischen Haltung der Zen-Mönche und arbeitet mit sparsamsten Mitteln. 2017 war ein japanischer Meister dieser Kunst zu Gast bei Sato – und dies mit einer unvergessenen Vorstellung. 

As Art Director of Muji, Director of the Nippon Design Center and author of design books, Kenya Hara is shaping the Japanese understanding of beauty. He presented his book "Designing Japan" at Sato.

Based on the classic Japanese futon, Sato has been producing a variety of futon types for over 25 years to meet the different needs in Swiss homes. An overview.

Restriction to the essentials is one of Sato's basic principles. With just a few furnishings, the room becomes a flexibly adjustable living space that adapts to the daily rhythm of life.

Tatami is at the heart of traditional homes in Japan. This floor mat is a simple way to create a Japanese atmosphere. Sato places great value on a pesticide-free manufacturing process.

Reduziert, zeitlos, leicht und mobil: Das Tami begleitet Sato seit den Anfangstagen. Es ist ein Bett, das tagsüber auch als Arbeits- und Wohnfläche genutzt werden kann. 

The town of Imabari is the centre of Japanese cloth production. Its excellent quality is known throughout the country. Sato offers these sought-after products.

Thanks to the advantages of the foldable futon, Hana is a fully-fledged sofa and bed in one. It is available in two versions, Classic and Lounge.

The exhibition "What the Brush Tells" took place from 9 March to 6 April 2023 at Sato. It included several events, including a live performance by Denise Baumgartner. 

The Folding Table H33 is a compact, minimalist wooden table. It is a folding table that is thoroughly modern and at the same time embodies the tradition and culture of Japan.

The Brühl sofas and lounge chairs are renowned for their creative design diversity. Functional, minimalist and durable, they fit harmoniously into Sato's European-Japanese living space.

Roro ist ein Designklassiker von Brühl. Das Sofa gibt es in mehreren Ausführungen. Lesen Sie hier, worin sich Roro Small, Roro Medium und Roro Soft unterscheiden.

The Brühl All Together sofa offers an attractive design. Thanks to its modular elements, it can be used in a variety of ways, allowing for flexibility in your living space. 

Winner of the Red Dot Design Award, the Jerry Sofa by Brühl stands out for its simple design and adaptability to different everyday needs.